Appel & Frank Holiday Shopping Event

Discount Tickets – 50% off VIP or general admission tickets at appelandfrank.com with the discount code: LESLIE

“Referred by Leslie Lum”
Mention Leslie Lum to receive 10% discount off Participation Fees

Attention: Beauty Brands

Appel & Frank is excited to invite you to participate in the exclusive BEAUTY BAR at the Holiday Shopping Event in San Francisco on December 7th. The Holiday Shopping Event is our biggest and best of the year and will be held at the Regency Center in The Sutter Room (located at 1270 Sutter Street @ Van Ness, www.regencycentersf.com) from 4:00pm – 9:00pm.

Appel & Frank brings together hip and trendy fashionistas with talented, emerging designers for upscale shopping events filled with style and fashion.  Over 600+ guests (comprised primarily of women, ages 25-45 who live and/or work in San Francisco) will shop from more than 65 designers selling everything from jewelry and clothing, to handbags, accessories and more.  In addition to the fabulous shopping, there will be complimentary drinks, beauty services, gift bags and a raffle!  The Beauty Bar will feature multiple beauty sponsors on the stage who will offer discounted or complimentary beauty services and sell product to our guests.

BEAUTY BAR PARTICIPANT – $400
You will have extensive brand presence, expose your company to our entire database (25,000+), engage and interact with over 600 shoppers and sell/demo products to our guests. In addition:
–      Your company will be prominently featured on-site on the stage at the event, taking over a portion of the stage (approx 10ft x 8ft).
–      Your company name and site link will be on the email blast, sent to over 25,000+ people on multiple occasions prior to the event.
–      Your company name and site link will be on the Appel & Frank website.
–      Your company name and website will be included in all press and marketing efforts, Facebook and Twitter.
–      Your product/information will be included in the 400 VIP gift bags.

At previous Appel & Frank events we have featured the following companies offering complimentary or discounted services at the Beauty Bar:  Bliss Spa, Benefit Cosmetics, Smashbox Cosmetics, Stript Wax Bar, Therapeia Spa, HairPlay, ZaZa Nail Salon, iLash, Melvita, Epi Center MedSpa and many others.

OUTREACH:
We will be executing an extensive marketing campaign and partnering with companies who have a similar demographic to support the event. We will also be sending out a digital invitation to over 25,000 people in the Bay Area, as well as press and boutique owners and buyers.  Our events have been featured on ABC’s View From the Bay and Inside City Limits, as well as written up in 7×7, Lucky Magazine, Daily Candy, Inc. Magazine, SF Chronicle, SF Examiner, SF Weekly, Yelp and many more.  Don’t miss this opportunity!

DESIGNER PARTICIPANT:

Appel & Frank has been hosting highly anticipated shopping events since 2003. We bring together hip and trendy fashionistas with talented, emerging designers for upscale shopping events filled with style and fashion. Over 600 guests (comprised of women and men, ages 25-45 who live and/or work in San Francisco) will shop from 70 designers selling everything from jewelry and clothing, to accessories and more. In addition to the fabulous shopping, there will be complimentary drinks, beauty services, gift bags and a raffle.  We are partnering with Groupon to create exclusive VIP tickets that will be offered to their database of 800,000 shoppers, so we are expecting a great turnout!

You can learn more about Appel & Frank events by checking out the Designer Feedback Form and FAQ’s at www.appelandfrank.com.

STANDARD Option:
Includes a 6 ft. x 2.5 ft. table, chair, and features your company information on our website.  You are welcome to bring one rack instead of using the 6 ft. table we provide.  Please note, this space size will NOT fit the 6 ft. table AND a clothing rack.
FEE = $255

If ALL items on your table are sold for less than $10, the fee for the STANDARD option will be $200.

DELUXE Option:
Includes an 8 ft. x 2.5 ft. table, chair, and features your company information on our website. This space can accommodate TWO racks instead of using the 8 ft. table we provide.  Another option is using ONE rack and a 6 ft. x 2.5 ft. table (which we can provide).
FEE = $355

GIFT BAG PARTICIPATION COST:
We will be putting together 300 gift bags for attending shoppers. If you are unable to be on-site, this is a great way to get your brand in front of hundreds of women in the Bay Area! With this opportunity, your company name will be included in the email blast we send out to over 25,000 people and you company information will be featured on our website.
FEE = $200
FEE for PARTICIPATING DESIGNERS = $100

We hope you will be a part of our upcoming event, and look forward to hearing from you soon!

Sincerely,
Karen Appel
Appel & Frank
appelandfrank.com