Event: Special Appearance Nicole Richie showcasing her Winter Kate fashion collection.

Date: May 10, 2011

Time: 5:00 pm – 7:00 pm

Location: Nordstrom Westfield SF Center, SF. Savvy dept.

Volunteer: Leslie Lum et al

Date: Monday May 2, 2011

Time: 4:00PM – 8:00PM

Location: Herbst Theatre
War Memorial Veterans Building, SF

Event: Fashion Market SF

Date: 06/01/2011

Time: 6:00PM – 8:00PM

Location: SF Fashion Collective
680 8th St. #240
San Francisco, CA 94103

Apparel, Handbag, Jewelry and Accessory Designers – Meet with a small group of fellow fashion and accessory designers who are launching their brand, (or have recently launched their line) just like you!  Get direct feed back on your line from a seasoned fashion sales representative, Karri Ann Frerichs, and an award winning marketing professional, Leslie Lum, the co-founders of Fashion Market SF, a new organization focused on the growth of San Francisco’s fashion industry as a recognized fashion capital.

Bring 3-5 of your collection samples as well as your line sheets, look books and other marketing materials and meet with other designers in a showroom setting.  We’ll have racks and tables to display your samples and plenty of comfortable seating.  Each event is limited to just 10 fashion designers so that we can give direct feedback to each brand individually.
Event Agenda

• 6:00-6:30 – Enjoy wine and snacks and network with fellow fashion, jewelry and accessory designers.
• 6:30-7:00 – Karri Ann Frerichs, and Leslie Lum (click to read bios), co-founders of Fashion Market SF will speak about what buyers are looking for, how to become “market ready,” and how best to market and promote your brand through various networking tools.
• 7:00-9:00 – Each designer receives a 10-15 minute evaluation of their line.  Are you priced competitively? Can your look book and line sheet be improved? What brands and stores should you position your line with? What are some innovative ways you can market your line?

Receive direct feedback on your line from experienced marketing and sales professionals and gain valuable market insight and information by listening and participating in each brand’s critique.  You’ll leave with a new confidence that your line is “market ready” so that you can avoid expensive trial and error that takes most new brands 3-5 seasons to correct.  You’ll also make some great new friends and network along the way!

There is free parking in the back of the building.  The building closes to the public at 5pm so please call Karri Ann at 415-738-6298 to be let in.  Easy access from Muni lines 19, 27, 47, and 22.  Space is limited to just 10 designers per session and the registration fee is $40 per brand.  Please email with your RSVP.

Join me at SF PR Summit Conference on Wednesday, July 27, 2011.

I am on the Speaker Panel Presentation: “PR for Startups” at 9AM.

Hosted By: Fast Company, Entrepreneur Magazine, READWRITEWEB

Location: St. Regis Hotel, 125 3rd Street, San Francisco, CA 94103

Time: 8am-5:30pm
After Party: 6:00 pm – 9:00 pm

Event URL: http://www.facebook.com/l/3a688vJUILtbz75RFefxynQJQqA/www.prsummit.org

Speakers include: Leslie Lum Marketing Expert (Leslie Lum Marketing) Ben Parr (Mashable), Richard Jalichandra (Technorati), Kym McNicholas (Forbes), Kara Swisher (All Things Digital), Johna Burke (BurrellesLuce), Akilah Bolden-Monifa (CBS) and many more…

Twitter Hashtag: #FF – prsummitsf

Please feel free to spread the word and register @ http://www.facebook.com/l/3a6883FqHtESUCxuxmqCRdlKPGA/sfprsummit.eventbrite.com/, use discount code: (PRDISRUPTED) for 25% off. (Discount ends, Friday, June 24, 2011)

This Special Invite is for you only as my VIP Guest.

Event:     Day of Beauty: Cosmetic Trend Show
Date:       Sat, June 11
Time:       8:00 am – 10:30 am
Location:  Nordstrom, SF Westfield Centre,865 Market St. 5th St entrance.
Parking Garage: 5th x Mission

RSVP: CALL or TEXT #415.505.8421

– Your RSVP is Final confirmation of your spot as I only have 10 front row seats.

Join me for Nordstrom’s Cosmetics Trend Show. Learn new trends, makeup tips, skincare and fragrance for the Fall 2011 season from National Artistry Teams.

Front Row Seats!
Fashion Runway Presentation.

Special Contest: our names will be entered into a drawing to win fabulous cosmetic prizes!

My guests will each receive a special gift from the Nordstrom Cosmetic Team. Summer Tote Bag with samples

NO Charge to my guests : )
General Public can purchase tickets.
Fee: $15.00

Doors open at 8:00 am
Show starts at 8:30 am
Appointments begin at 10:30 am

Receive exclusive Gifts with Purchase at every cosmetic counter you visit.

My appreciation and gratitude for our friendship. Let’s enjoy fun quality time together with beauty-ful friends ; )

Hug xo
Leslie Lum
Co-Founder
Fashion Market SF
www.FashionMarketSF.com