Event: Entrepreneurship in China: The Next Silicon Valley?
Date: December 1, 2011
Location: World Affairs Council, SF

Program Committee: Leslie Lum et al

Join us Thursday December 1, 2011 for the program Entrepreneurship in China: The Next Silicon Valley? where Rebecca Fannin, Founder of Silicon Asia, and Edith Yeung, a Partner at RightVentures, will discuss the hurdles Chinese entrepreneurs encounter, the challenges both local and foreign investors face, and some of the strategies companies employ to make a splash in the Chinese consumer market and compete with global companies.  A networking reception will directly follow this event.

Discount Tickets – 50% off VIP or general admission tickets at appelandfrank.com with the discount code: LESLIE

“Referred by Leslie Lum”
Mention Leslie Lum to receive 10% discount off Participation Fees

Attention: Beauty Brands

Appel & Frank is excited to invite you to participate in the exclusive BEAUTY BAR at the Holiday Shopping Event in San Francisco on December 7th. The Holiday Shopping Event is our biggest and best of the year and will be held at the Regency Center in The Sutter Room (located at 1270 Sutter Street @ Van Ness, www.regencycentersf.com) from 4:00pm – 9:00pm.

Appel & Frank brings together hip and trendy fashionistas with talented, emerging designers for upscale shopping events filled with style and fashion.  Over 600+ guests (comprised primarily of women, ages 25-45 who live and/or work in San Francisco) will shop from more than 65 designers selling everything from jewelry and clothing, to handbags, accessories and more.  In addition to the fabulous shopping, there will be complimentary drinks, beauty services, gift bags and a raffle!  The Beauty Bar will feature multiple beauty sponsors on the stage who will offer discounted or complimentary beauty services and sell product to our guests.

BEAUTY BAR PARTICIPANT – $400
You will have extensive brand presence, expose your company to our entire database (25,000+), engage and interact with over 600 shoppers and sell/demo products to our guests. In addition:
–      Your company will be prominently featured on-site on the stage at the event, taking over a portion of the stage (approx 10ft x 8ft).
–      Your company name and site link will be on the email blast, sent to over 25,000+ people on multiple occasions prior to the event.
–      Your company name and site link will be on the Appel & Frank website.
–      Your company name and website will be included in all press and marketing efforts, Facebook and Twitter.
–      Your product/information will be included in the 400 VIP gift bags.

At previous Appel & Frank events we have featured the following companies offering complimentary or discounted services at the Beauty Bar:  Bliss Spa, Benefit Cosmetics, Smashbox Cosmetics, Stript Wax Bar, Therapeia Spa, HairPlay, ZaZa Nail Salon, iLash, Melvita, Epi Center MedSpa and many others.

OUTREACH:
We will be executing an extensive marketing campaign and partnering with companies who have a similar demographic to support the event. We will also be sending out a digital invitation to over 25,000 people in the Bay Area, as well as press and boutique owners and buyers.  Our events have been featured on ABC’s View From the Bay and Inside City Limits, as well as written up in 7×7, Lucky Magazine, Daily Candy, Inc. Magazine, SF Chronicle, SF Examiner, SF Weekly, Yelp and many more.  Don’t miss this opportunity!

DESIGNER PARTICIPANT:

Appel & Frank has been hosting highly anticipated shopping events since 2003. We bring together hip and trendy fashionistas with talented, emerging designers for upscale shopping events filled with style and fashion. Over 600 guests (comprised of women and men, ages 25-45 who live and/or work in San Francisco) will shop from 70 designers selling everything from jewelry and clothing, to accessories and more. In addition to the fabulous shopping, there will be complimentary drinks, beauty services, gift bags and a raffle.  We are partnering with Groupon to create exclusive VIP tickets that will be offered to their database of 800,000 shoppers, so we are expecting a great turnout!

You can learn more about Appel & Frank events by checking out the Designer Feedback Form and FAQ’s at www.appelandfrank.com.

STANDARD Option:
Includes a 6 ft. x 2.5 ft. table, chair, and features your company information on our website.  You are welcome to bring one rack instead of using the 6 ft. table we provide.  Please note, this space size will NOT fit the 6 ft. table AND a clothing rack.
FEE = $255

If ALL items on your table are sold for less than $10, the fee for the STANDARD option will be $200.

DELUXE Option:
Includes an 8 ft. x 2.5 ft. table, chair, and features your company information on our website. This space can accommodate TWO racks instead of using the 8 ft. table we provide.  Another option is using ONE rack and a 6 ft. x 2.5 ft. table (which we can provide).
FEE = $355

GIFT BAG PARTICIPATION COST:
We will be putting together 300 gift bags for attending shoppers. If you are unable to be on-site, this is a great way to get your brand in front of hundreds of women in the Bay Area! With this opportunity, your company name will be included in the email blast we send out to over 25,000 people and you company information will be featured on our website.
FEE = $200
FEE for PARTICIPATING DESIGNERS = $100

We hope you will be a part of our upcoming event, and look forward to hearing from you soon!

Sincerely,
Karen Appel
Appel & Frank
appelandfrank.com

Event: Nellie Partow, Fashion Designer Trunk Show

Date: 2011

Location: Dish Boutique, SF

Appel & Frank: Babes & Babies 9.25.11

Register now to get your Goodie Bag!
Use my discount code “LESLIE”
to receive 2 for $5 tickets (instead of 2 for $8) when you purchase in advance at www.appelandfrank.com

Only 200 Goodie Bags!
Get there early to snag your bag filled with samples and products. A few highlights are:
COMP passes to Peekadoodle Kidsclub, Recess Urban Recreation, Habitot Children’s Museum, Baby Boot Camp,
Coloring Books, Baby Food, Baby/Toddler socks…

First 50 guests to spend $50. will receive a pajama set from the Tea Collection.

Contact me if you want your product to be included in the goodie bag. Reference “Leslie Lum” for a 10% discount off the participation fee.
Call or text # 415.505.8421

BABES & BABIES designer invitation

Appel & Frank is hosting a Babes & Babies shopping event for hundreds of new and expecting moms in San Francisco on Sunday, September 25th.
The event will be held from 9:30am-2:00pm, at the Jewish Community Center in San Francisco (3200 California Street at Presidio).

The Babes & Babies event will feature over 55 companies who create unique items and/or offer services specifically for hundreds of trend-setting moms in the Bay Area!  There will also be seminars & speakers, gift bags, activities for kids and a raffle.

Appel & Frank has been hosting ‘Babes & Babies’ events since 2007 and was voted “Best Mom-and-Tot Shopping” by 7×7 Magazine.

Please see below for details on selling your work and/or promoting your company.

DESIGNER PARTICIPATION:  FEE = $200
Includes a 6 x 2.5 ft. table, chair, and features your company information on our website.

If ALL items on your table are sold for less than $10 or you aren’t selling anything at the event, the fee is $150.

If you would like to purchase an END SPACE with extra room for a rack or display, the fee is an additional $75.

Goodie Bag
Participation Fee: $150.
Includes # 200 pieces into bag.
Website link in email blast to 25,000

APPLY:
If you are interested in participating in this event, please go to the APPLY page at appelandfrank.com and fill out a designer application.

Please be sure to note you have been referred by Leslie Lum in your product description.

After your application has been received, you will receive an invitation from Appel & Frank with all the details if your merchandise/company is a good fit.

Karen Appel
Appel & Frank
appelandfrank.com
twitter.com/appelandfrank
facebook.com/appelandfrank